Everything Matters Podcast

EPI #32 - A Sales Methodology That Converts! đź’°| Julie Thomas, CEO ValueSelling Associates

• Bradford Speaks / Julie Thomas • Season 2 • Episode 32

My guest on this episode of the Everything Matters Podcast is Julie Thomas. Julie works with revenue leaders across many industries to help them realize results they never thought possible. She is passionate about guiding revenue organizations through uncertainty and helping them build resilient, engaged teams that drive predictable, sustainable revenue results and create customers for life.

As President and CEO of ValueSelling Associates, Inc., Julie is responsible for the company’s global expansion and its position as a market leader in on-demand, instructor-led, virtual instructor-led and hybrid (blended) learning solutions delivered throughout the world in more than 17 languages. In a career spanning more than 24 years, she credits her mastery of the ValueSelling Framework® for her own meteoric rise through the ranks of sales, sales management, and corporate leadership positions.

Julie began her sales career at Gartner Group (now Gartner, Inc.) In 1999, she was promoted to Vice President of Gartner’s Sales Training for the Americas. Her role included successfully onboarding new sales hires and driving the adoption of the ValueSelling Framework. She has extensive experience applying, coaching, and reinforcing the ValueSelling Framework, ValueSelling Essentials®, and their application to all customer-facing roles across the revenue engine.

In 2003, Julie joined ValueSelling Associates as Chief Executive Officer and President. She has led the company to become an industry leader in competency- and process-based training for escalating sales performance in business-to-business sales organizations worldwide.

In addition to her role at ValueSelling Associates, she is a noted speaker, consultant, and author of “ValueSelling: Driving Sales Up One Conversation at a Time” and “The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life,” as well as a contributor to Forbes.com, the Forbes Business Development Council and the LinkedIn Sales Blog.

Julie also serves on the advisory board of the eWomenNetwork Foundation and is heavily involved in local charities in the San Diego region.

Please help me welcome Julie Thomas to the Everything Matters Podcast.

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The Everything Matters Podcast is hosted by High-Performance & Leadership Coach, Bradford Speaks aka "Coach B". Bradford is the CEO & Founder of BeLegendary.Coach. They provide coaching in three specific areas: Sales, Leadership & Life. His coaching frameworks, including the CIA Performance Coaching and the Executive Presence Blueprint models are proven to cause simultaneous performance breakthroughs in a myriad of important areas in life. His promise is that by effectively addressing what is not working in one of these three areas, that single result will cause a domino effect, thereby improving effectiveness in the other areas. Learn more.

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